Internationalization and market entry

BridgehouseLaw supports companies in their international expansion and market entry abroad. The focus is on advising predominantly German companies on the initiation and implementation of business activities abroad (EU and international), in particular the sale of products and services, but also the establishment of cooperations, supply relationships, development cooperations, etc. The main focus is on raising awareness of risks and supporting the implementation of measures to effectively limit risks. The core aspect here is regularly raising awareness of risks and supporting the implementation of measures to effectively limit risks.

Internationalization of corporate functions

The review and drafting of distribution agreements and other distribution agreements, such as authorized dealer agreements, commercial agency agreements, general distribution conditions and confidentiality agreements form the core of our distribution law practice. In addition to professional expertise, we are characterized by a commercial mindset and a distinctly risk-oriented approach.  

International expansion and entry into new markets. Commencement of business activities with foreign partners.

Our activities in the area of international expansion and market entry (outbound) focus on advising German companies on the initiation and implementation of business activities abroad (EU and international), in particular the sale of products and services, but also on the establishment of cooperation agreements, supply relationships, development cooperation, etc. The core aspect is regularly raising awareness of risks and supporting the implementation of measures to effectively limit risks. The core aspect here is regularly raising awareness of risks and supporting the implementation of measures to effectively limit risks. The review and drafting of contracts and agreements, the establishment of corporate law structures in the target country, support in conducting negotiations and supplementary advice on foreign aspects are of key importance.

We support companies from Germany in entering foreign markets, if necessary with the involvement of local partners from the Bridge Alliance, the local Chamber of Foreign Trade and in the USA with our own resources.

Establishment of branches and subsidiaries

If the business activity in the target market is not carried out exclusively on a contractual basis via distribution partners such as authorized dealers, the establishment of corporate structures such as branches or subsidiaries in the target market often makes sense or is advisable for reasons of risk prevention and tax structuring. BridgehouseLaw provides comprehensive advice on the framework conditions and structuring options under corporate law and supports the establishment of branches and companies in the target country.

Market entry in the USA

As a German-American law firm, BridgehouseLaw has special expertise in entering the US market and initiating and conducting business in the USA. We offer comprehensive advice for companies from Germany on all issues relevant to a successful market entry, including

  • Product liability in the USA
  • Corporate law structures
  • Review and drafting of contracts under US law
  • Conformity of products and services for the American market
  • Regulatory framework in the US market

Market entry in Germany (inbound)

BridgehouseLaw provides sophisticated legal advice and commercially sensible support for inbound market entry, the entry of foreign companies and corporations into the German market. We have successfully demonstrated our expertise in numerous cases. Germany is an excellent entry point for foreign companies looking to expand into Europe. The geographical location in the heart of Europe, an excellent business infrastructure and an efficient legal system that recognizes foreign interests are just some of the advantages that companies from abroad will find in Germany. BridgehouseLaw acts as a one-stop agency. We cover all relevant legal issues related to market entry in Germany.

Protection of IP, innovation and know-how in international legal relations

We identify risks for the outflow of information, know-how, trade secrets and intellectual property rights and advise on effective countermeasures. The following topics are particularly recurring: sensible contract design, effective non-disclosure agreements with effective sanction mechanisms, protection of intellectual property rights and enforcement of defense claims.  In addition to purely domestic issues, the focus here is also on international matters.

Risikoorientierte Vorbereitung, Absicherung und Durchführung von geschäftlichen Aktivitäten in Märkten und Regionen mit erhöhtem Risiko

Innovations, operational know-how and intellectual property rights, such as copyrights, trademarks or patents, can result in significant competitive advantages. We show ways and means of effectively protecting registered and unregistered property rights and know-how in sales relationships.